Twitter; and women in technology, for Ada Lovelace Day

I started using Twitter properly a couple of days ago, prompted by some of my friends taking it on, and so far I’m enjoying it way more than I expected. It’s also thrown me into contact with various market researchers working in new media.    It is brilliant to uncover some kind of community in this [...]

The basic qualitative interviewing kit, part 1

I’m on the road this week, for the first time in a while.  Just packing up and sorting through my supplies.  My current interview kit is so tiny that I’ve had to invest in a bright stripy pouch from Paperchase in order to stand any change of finding it in the bottom of my bag. 
What [...]