Adding beauty to market research

I’ve been reading various posts about market research and social media, which tend to focus on the usual self-hating stuff about the market research industry’s vulnerability.  I agree, pretty much:  some of the space that research took up is now being eaten away by other specialisms (data mining,  search engine optimisation, and web analytics), [...]

Paradigms in research; or, how your worldview shapes your methodology

In the introductory lectures for my master’s in organisational behaviour, we heard a great deal about paradigms. Indeed, we heard so much about paradigms that several of my classmates were quite keen to go back and get a refund on the course.
We – researchers, embryonic management consultants, careers counsellors and human resources managers – wished [...]

Market research opinion: a contradiction in terms?

About 4 years ago, I did a master’s degree in organisational psychology.  I started off with the intention of changing career quite radically; I ended up (in the manner of many career changers) by making a more gentle change, to focus on science, new technology and (where possible) applying all that newly-updated knowledge of psychological [...]

Understanding online cultures: Motrin moms and international online motherhood

As a Brit, I hadn’t come across the controversy about the Motrin Moms TV advertising, although I’ve seen it referenced in lots of social media blogs.
I’m confused at some of the coverage which seems to focus on the corporate response rather than the terrifying lack of imagination involved in creating the advertising itself.
i just did [...]