On hating Ryanair: We hate to serve and it shows

Back from holiday.  I’ve been sceptical of the whole value of the ‘brand conversation’ movement for a while now, and if my recent holiday taught me anything, it’s that brands are about the harsh (or sundappled) reality of the brand experience…
So. Ryanair.
Is there such a thing as a toxic brand?  Ryanair seems to embody the [...]