How to evaluate your website, Part 1

I have done shedloads of website usability in my time.  Some projects are straghtforward, others are very complicated.  This is my guide to thinking about your own assessment – you might still need to do user testing, but this should start to surface the glaring problems. 1. Define your website’s goals Your goals may be [...]

Adding beauty to market research

I’ve been reading various posts about market research and social media, which tend to focus on the usual self-hating stuff about the market research industry’s vulnerability.  I agree, pretty much:  some of the space that research took up is now being eaten away by other specialisms (data mining,  search engine optimisation, and web analytics), while [...]